FB Group

Share the Passion

To exchange links with me, please send mail to madhusudan (dot) gr (at) gmail.com.
Session-dashboard - Tracking Test Matches as they progress.
Tracking T20 run-chases in an innovative manner - See here.

Wednesday, March 31, 2010

More potential revenue for IPL

MUMBAI, INDIA - JANUARY 19:   Lalit Modi (C), ...Image by Getty Images via Daylife
All of us cricket-followers must have come across the offering from EA Sports - Cricket 07 at some point of time, if not played it. I am not sure if Lalit Modi has seen this. If he has, he will get a lot more ideas from this game.

Obviously, one would be to get into a partnership with a gaming company to create a Gaming eco-system around IPL. But, that is not my main suggestion for IPL (and LKM).

If you notice the commentary in the matches played in the game, the wonderful voices of Richie Benaud and other prominent commentators can be heard. Of course, the key sentences like 'A great over' or 'Wonderful shot to get a boundary' are recorded in the voices which are played whenever required.

From what we have seen in this year's IPL3, the commentators are more focused on giving the details of the sponsors rather than the happenings of the game - 'DLF Maximum', 'Karbonn Kamaal Catch', 'Max Mobile Timeout', 'Citi Moment of Success' are phrases more heard than the actual commentary. This will get worse next year if LKM is successful in getting the sponsors of the Orange Cap and Purple Cap (this year the deal did not fall through apparently).

These statements can be recorded in the voices of Ravi Shastri, Sunil Gavaskar and others. They can be played by the TV producers whenever required in the game. What happens between balls? They can be used to show more ads (further potential to make more money) - every ball can be preceded and succeeded by 1-2 ads. Optimal utilization of time at the best. All the travel/hotel costs of the commentators can be reduced this way. The match can be actually covered by the low-cost television anchors who cost way less than the ex-cricketers.

What do you say Mr. Modi? Will you follow this route next year?
Reblog this post [with Zemanta]
Post a Comment